Meet Our Founder
Raised in the agriculture-rich Puglia region of southern Italy, Sabina Chaz developed an early appreciation for living off the land. She learned about local herbs and edibles from her grandfather and was taught her grandmother’s favorite health remedies in the kitchen-slash-pharmacy: chamomile rinses for shiny hair, olive oil to moisturize skin and crushed thyme to heal bruises. Realizing that health and nature are closely intertwined, Sabina’s fascination with the “power of plants” ultimately inspired her career in the beauty industry.
Knowledge is Power
After receiving an Esthetics degree from London’s Arnould-Taylor Therapy College, she joined Clinique International and later Estee Lauder to study the business side of cosmetics for over a 10 years, dreaming one day of returning to her roots and creating a natural, plant-based skin care line.
Launching LaNatura
LaNatura was launched in 1987 after years of thorough research, development and consulting with expert chemists, physicians and botanists. Starting from the simple idea that skin care should be as nutritious and safe as the food we eat, LaNatura continues to promote a natural beauty lifestyle with its expanding range of luxurious, health-conscious products.